Saturday, January 16, 2010

The Branding Process

In December 2009, I appeared on the Smarter Small Business radio show with the host Colm Kelly. Also appearing was Colleen Connery of CoCo & Associates.
Colm is the owner of Smarter Small Business and a business consultant. Colleen is the owner of Coco & Associates and a marketing expert.
For the first 30 minutes of the show, Colm and Colleen discuss the process of developing a brand. I join them and we discuss protecting brands.
This is an excellent discussion of how to approach branding
Below is the video the show.